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Practical ideas, frameworks, and lessons on product analytics, experimentation, data, AI, and the craft of becoming better at what we do.
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3 articlesThe Metric That Matters Most - North Star vs Secondary vs Guardrail Metrics
Not every metric has the same job. Some measure value created. Some explain the outcome. Some protect against unintended consequences. Here is how to use North Star, Secondary, and Guardrail metrics together.
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Balanced Optimism & Assessment of Uncertainties
Have we ever wondered, why setbacks don't leave us alone even after putting tremendous efforts for anything that we have wanted badly? The answer to this questi…
CUPED: How to Make Your A/B Test Smarter Without Finding More Users
An intuitive, no-heavy-math guide to CUPED — how to make your A/B test more sensitive by removing noise you could already predict before the experiment.
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