Master the approach, tools, data frameworks, and methodologies used by top product analytics professionals to make data-driven decisions and help build world-class products.
Transition from relying on gut feelings to leveraging hard data. Our curriculum cuts through the noise to give you implementable solutions and real-world product analytics skills.
Master the foundations
Build a rock-solid understanding of how product analytics works — from instrumentation and metrics to the core analyses every product analyst uses.
Event Tracking · Metrics & KPIs · Funnels · Cohorts · Segmentation · Product Dashboards · Analytics Tools
Releasing SoonLearn to understand the user
Go beyond reporting numbers. Learn how to investigate user behaviour, uncover friction, identify patterns and answer the questions that actually matter.
User Journeys · Path Analysis · Feature Adoption · Engagement · Retention · Behavioural Segmentation · Root Cause Analysis
Releasing SoonMake decisions with evidence
Master experimentation and statistics to understand whether product changes truly work — and separate real impact from noise.
A/B Testing · Hypothesis Testing · Experiment Design · Statistical Significance · Sample Size · Guardrail Metrics · Causal Inference
Releasing SoonUnderstand what drives growth
Learn how products acquire, activate, engage, retain and monetize users — and how to identify the levers that create sustainable growth.
Acquisition · Activation · Conversion · Retention · Churn · Lifecycle Analytics · Monetization · LTV · Growth Loops
Releasing SoonTake your analytical game further
Develop the advanced analytical skills that separate great product analysts from good ones — and turn complex data into sharper product decisions.
Advanced SQL · Predictive Analytics · Time Series · Forecasting · Advanced Segmentation · Causal Analysis · Data Modelling · AI for Analytics
Releasing Soon
Join an elite community of product builders. Get access to exclusive resources, teardowns, and peer-to-peer networking.
Teardowns
Monthly analytics teardowns of real products.
Metric libraries
Copy-ready metric trees and event schemas.
Peer circles
Small cohorts matched by seniority and domain.
“I rebuilt our activation funnel in week three of the program. Retention on new merchants is up 18% and I finally speak the same language as our data team.”
“The retention deep dive is the single most practical thing I've done in my career. Cohort curves went from a scary chart to my default decision tool.”
“Prodlytica gave me a metric tree I still use to run quarterly planning. My roadmap arguments are backed by evidence now, not opinions.”
Applications for the next cohort close in two weeks. Seats are capped to keep peer circles small.
Our alumni build products at
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